Increase Your Online Visibility With Social Media
Social media can add value to your marketing, but more often than not, its value does not outweigh the cost and challenges of authentic engagement. The extent to which you should invest in a social media campaign depends on your budget, the estimated return on investment, and how social media fits into your comprehensive marketing plan.
Before you invest in social media, talk with the people at Keystone Marketing Group. Our firm focuses on getting our clients a good return on their investment of marketing dollars. We’ll review the potential benefits and liabilities of social media and give you an honest assessment of how much work would be involved to successfully use this marketing channel.
You need to know what you’re getting into before you take the leap.
A Safe Social Media Bet
There are a few platforms for social engagement that every business should have. They require little ongoing work and present few downsides to your reputation. These are:
- Google Plus profile
- Google business listings
- Online directory listings
- LinkedIn profiles for your lawyers, doctors and office professionals
- Professional directory listings
We can set your business up on these platforms, and provide ongoing relevant content.
The Next Step in Social Media
Some companies will find benefit from a Facebook presence or a Twitter account, but for other companies, this is just additional work with little to show for it. We’ll help you think through why and how you would use Facebook or Twitter to drive business or build your reputation.
Only for the Truly Committed: A Blog
A lot of people think they need a blog; but very few companies know how to use a blog well. Those who do are very clear about their goals, have set aside the necessary resources to develop and maintain the blog, and actively engage with it on a weekly basis.
A blog is a commitment. If it’s a commitment that makes sense for your bottom line, Keystone Marketing Group can provide ongoing blog content writing and/or we can train a member of your office staff on the unique writing style required for a blog.
In some cases it may make more sense to partner with a blogger who allows pay per click advertising on his/her blog posts. If the blog is closely aligned to your area of practice, this kind of marketing partnership can spare you from the drudgery of creating new content while allowing your company to benefit from increased exposure.
Visibility is Key to ROI for Your Marketing Dollars
Keystone Marketing Group will help you weigh the pros and cons of social media as a strategy to increase visibility on the web. We focus on the bottom line; if it doesn’t add up, we will recommend you shift your investment into other channels. Call Keystone Marketing Group: 214-458-1900 or reach us online. We’ll arrange an in-person visit to tailor a marketing program that’s just right for you.