Increase Your Online Visibility with Search Engine Optimization and Search Engine Marketing
Picture Google’s page one as a piece of real estate. It has three distinct sections, the advertisements, the map, and the organic search area. Are you wondering why your competitors are showing up so well on the search results page? Keystone Marketing Group can tell you why. We can also tell you how your company can get there, and we can do the work to get you results.
Search Engine Optimization (SEO) is the roadmap to your online front door. Working in conjunction with content and design, search strategies generate leads that result in conversion. It ensures your company website and other online properties are found by your target audience when they conduct a search.
Search engine optimization strategies can take two forms: onsite (on your website) and offsite. You will typically need a combination of strategies to meet your visibility and conversion goals. We’re good at getting our clients’ sites found on page one in the organic section of the search results page, which is where the majority of people click through. But we also provide pay per click campaigns and directory services. At Keystone Marketing Group, we do it all.
Onsite Search Engine Optimization
The words used on your website, the location of words on the page, the repetition of words, the linkage structure, the coding, the url address structure, the supporting pages – all of this adds up to integrated onsite search optimization.
Keystone Marketing Group creates new, user-friendly, search-engine-optimized websites for law firms and medical practice. We also revise existing websites that may not be performing as well as a customer would like.
Offsite Search Engine Optimization
Building Authority: Google and other search engines measure a website’s authority, in part, by whether other relevant, quality websites are willing to put a link from their website to your website. Each backlink is like a vote of confidence that significantly impacts your website’s rank in a given search result. We are able to analyze your competitors’ websites and identify their backlink structure, which is important to understanding how to make your website visible amongst your competitors.
When people search for a business or service online, one of the first things they come across is a local map or local directory listing (like Yelp, Google Plus, Yahoo…). These are examples of “local search.”
A lot of Web marketing companies leave it to the client to handle their local listings. Our clients are busy people. They and their staff don’t have hours to spend figuring out how to get on a local listing. At Keystone Marketing Group we do the work for you to ensure your business is showing up in all relevant geographic and professional listings.
Negative reviews: Are you struggling to overcome a negative review on a local listing like Yelp or Google Plus? Online reputation management can be a challenge. We’ll work with you on reputation management strategies to minimize the impact of a negative review while putting systems in place to encourage positive reviews.
Pay Per Click (PPC)
When you look at a Google results page, the Google advertisements are located at the top area of the page and / or in the sidebar. There ARE people who click on advertisements. They don’t want to waste time. They want to get down to business.
Pay per click is search engine marketing with a laser-sharp focus. You can target people in a specific geography or for a specific service, and you can exclude certain searches to minimize the unwanted phone calls.
Pay per click ads can appear in any number of places online: on Facebook, on search engine results pages, in the sidebars of local newspapers, news websites, and blogs.
Keystone Marketing Group can help you identify the best search phrases and the best locations for your pay-per-click campaign. We can help you set up and run your campaign, and we’ll report back to you the results for each PPC campaign identifying which combination of words and locations has provided the best ROI.
Visibility is One Key to ROI for Your Marketing Dollars
When you’re looking for a marketing partner to drive relevant, quality traffic to your website and callers to your phone lines, call Keystone Marketing Group: 214-458-1900 or reach us online. We’ll arrange an in-person visit to tailor a marketing program that’s just right for you.