Turn Callers into Clients: Conversion Services
When a lead comes to you with an email or a phone call after a visit to your website, are you prepared to take advantage of that opportunity – immediately – before they move on to call someone else?
No matter how great your website or how compelling your advertising campaign, if you’re not ready to take advantage of the call or visit, you won’t recognize a return on your marketing investment. That’s why Keystone Marketing Group includes conversion services in our list of marketing tools for medical and law firm clients.
Turn Website Visitors into Leads
Conversion services facilitate an immediate, and often more personal, response. They enable your prospective client to quickly and easily take the next step – making an appointment.
Examples of immediate service enhancements include:
- After-hours answering service with a live operator who can assess if the caller’s situation warrants forwarding the call to a representative of the law firm or medical practice, or can be handled by taking a message
- Overflow answering service so no calls are missed even when your receptionist is busy
Today’s calendar sharing services ensure someone can get on your calendar at the soonest available date.
If you find that your potential customers are spending a lot of time on your website and then leaving without contacting you, a Web chat feature may pay for itself. This feature is more typical on a retail site but there may be a reason to try it with your law or medical practice website. Talk with one of our partners about it.
Examples of longer-term service enhancement include:
- Assisting your office staff in developing better in-house methods to track leads and report on conversion
- Helping your law firm or medical practice build a customer relations management system to allow continual engagement with existing and prospective clients, perhaps with a newsletter or a postcard health-reminder campaign.
Visibility is Key to ROI for Your Marketing Dollars
At Keystone Marketing Group, we’re focused on the bottom line and ensuring you get the return on investment you’re seeking for your marketing dollars. Through our brand development and visibility services we get people to your door. With conversion services, we keep them engaged.
When you’re looking for a marketing partner who can provide every service your law or medical practice needs, call Keystone Marketing Group: 214-458-1900 or reach us online. We’ll arrange an in-person visit to tailor a marketing program that’s just right for you.